What is Guest Blogging? And Why is it Important?

Thursday, August 03, 2023

Post Pitch Blog/What is Guest Blogging? And Why is it Important?

In the world of digital marketing, backlinks are incredibly important. A backlink is when one site links to another site and Google measures these links to rank content.   

One effective strategy to acquire those valuable backlinks is guest blogging, AKA guest posting. In this post, we will explore the concept of guest blogging, its benefits for both the host site and the writer, and how to become a guest post writer.

What is Guest Blogging?

Guest blogging is when you let outside people write content on your website, typically in exchange for a backlink.

These writers normally have expertise in the same industry as your organization. Guest blogging fosters collaborations and can complement other strategies like affiliate marketing, providing a win-win situation for both parties involved.

How do Guest Posts Work?

Regarding guest blogging, it's essential to understand that no one gives away backlinks for free.

Guest posts are always a value exchange.

Writers provide value with a free, high-quality piece of content. In return, the writer receives a valuable backlink to their website.

This backlink significantly increases the writer's domain authority, helping them rank higher in search results and driving more organic traffic to their site.

Guest Blogging Value Exchange
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Benefits for the Host Site:

Hosting guest posts provides numerous benefits for the site:

  • ​It allows the host to acquire fresh and engaging content without additional costs.
  • ​It helps diversify the website's content and engage the audience.
  • ​Collaborating with experts in the industry enhances the brand's credibility and authority.
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Benefits for the Writer:

For the writer, guest blogging offers compelling advantages:

  • The writer gets a backlink back to their site. This increases the site's domain authority and, thus, increases traffic. 
  • The writer gets exposure to a new audience 
  • ​When readers click on the link included in the guest post, the writer's site receives additional traffic, potentially leading to new leads
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Monetizing Guest Posts:

Sometimes, guest post writers may even receive payment for their contributions. Depending on the host site's policies and the value of the writer's content, bloggers can negotiate compensation, making guest blogging a profitable venture.

How to Become a Guest Post Writer:

Becoming a guest post writer starts with blogger outreach. This process entails sending well-crafted emails to other bloggers and proposing a link exchange or a guest post opportunity.

Utilizing effective outreach templates and strategies can increase the chances of successful collaborations.

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Is Guest Blogging a Lot of Work?

Yes, Guest Blogging is a lot of work. You will need to write content well-crafted content and consistently do blogger outreach.

However, there are ways to speed up the process with AI.

Man Tired From Doing Blogger Outreach

There is software like Content At Scale and Jasper AI that can write SEO, keyword-optimized content at speed. However, it is crucial that you add a human touch to AI-generated content because there is always a possibility that Google will ban AI content in the future.

Also, we offer software that completely automates blogger outreach. Post Pitch allows bloggers to send hundreds of personalized guest post outreach emails in less than 60 seconds.


To learn more about automating blogger outreach with AI, read our article: How to do Guest Post Outreach With AI

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Hi, I Am Zach Derhake

Co-Founder of Post Pitch

Zach Derhake was once stuck in a job that he hated. He felt he had no choice but to accept the 40-40. (forty hours a week for forty years). One day, Zach was introduced to the online side-hustle space. After failing dropshipping and other side hustles, he ended up blogging. He succeeded at blogging and grew his DA to 50. Now he helps other bloggers through his AI guest post outreach software, Post Pitch.

Get a Free 3-Step Action Plan to Skyrocket Your Backlinks

Post Pitch Helps Bloggers Send Personalized Outreach Emails at Volume With ZERO Effort on their part! 

We understand that bloggers are very busy with their job, writing content and doing link building. 

That's Why I Built Post Pitch So You Could Take the Link Building Off Your Plate So You Can Focus On More Important Things.

Get a Free 3-Step Action Plan to Skyrocket Your Backlinks

With Post Pitch, you insert the websites you want to pitch and:

  • The AI Finds the Right Email to Contact
  • ​The AI Generates a personalized Pitch Like This:
  • ​The AI Sends the Email FOR YOU Using One of Our High Converting Templates

It's as simple as this:

You Import The Websites. Then Your Daily Outreach Emails are Sent.

Get a Free 3-Step Action Plan to Skyrocket Your Backlinks

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